[VIDEO] I wanted to share this with you all yesterday and just didn't get the chance to. This video led me to the film of Saul Bass' pitch for a Bell System brand redesign.
It seems like Shervin of Shervin's Garage YouTube channel is really trying to sell this old Bell System utility van. He couldn't get it to work but did get some restoration done revealing it's original livery. Revealing some aspects of Bass' redesign for Bell System vehicles.
I really like how he used vintage music and even tried to do a version of a 1970s Bell System film. I wonder how he did that.
All in all it got me curious about the Bell System, by the time I came a long the Bell System had been broken up. Pacific Northwest Bell was one of them and here in Chicago our local Bell System affiliate was Illinois Bell. Illinois Bell was in turn owned by Ameritech which merged with Southwestern Bell or SBC which later merged with AT&T...
In 1984, the Bell System had been broken up. AT&T was still the predominant long distance carrier and the smaller companies that made up the Bell System had become independent. Bell was a monopoly and had to be broken up in favor of competition. The funny part is even as there was supposed to be competition, Shervin can only name as telecommunications competitors Verizon and AT&T and he says "there goes breaking up the monopoly".
Oh and Verizon and AT&T are descended from the many of these broken up Bell System companies. Wouldn't it be something if they merged?
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