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Showing posts with label branding. Show all posts
Showing posts with label branding. Show all posts

Thursday, June 15, 2023

MKBHD: Apple's Forbidden Words


[VIDEO] Those of you who are interested in business, watch this. For example instead of using Virtual Reality, Apple Inc has instead branded it Vision as augmented reality. They avoid certain terms such as AI aka Artificial Intelligences and give is a brand name. Give something a unique term and make it difficult for others to compare it to something. Pretty cool conclusion Marquez Brownlee has come to.

Wednesday, May 11, 2016

Rebrand?

The Badger

I'm going to justify this for a moment. For the years that I attended Bennett-Shedd we were known as badgers. In recent years I learned that the mascot has been changed to the PRIDE. Regardless as someone who attended grade school in a different era I will always consider myself a badger.

To be sure it took me years to appreciate being a badger until the realization that changes were made. It was something that was taken for granted and then I did the one most students should do graduate and move on.

Years ago this blog was started in a dorm room at Morehouse because the school where I started my education career - Shedd School - was no longer listed independently even if it was a branch school of a larger elementary school. It's really hard to say what the point of this blog was supposed to be although that has recently changed in recent years.

I've experimented with re-branding this blog over the years. The header on occasion may only have John G. Shedd, Shedd School, or even Public School in the header. As a subtitle recently you have seen "A 'ninth ward' blog".

Here are my thoughts.

What if I purchased a domain similar to sixthward.us and use ninthward.us. Perhaps I could also do sheddschool.com or sheddschool.us or sheddschool.org - although I do not represent an organization at all. Perhaps I can also do a variation of badgercity or badgertown as a domain name. Perhaps give this blog a badger title and in one main respect dispense with the Shedd School branding.